I can’t believe the time has come to launch my new clothing line, ELLE BRAND. I feel like I have been crafting and planning it for so long!! To explain the process simply, I buy from multiple clothing wholesalers and choose the pieces that I think would sell best for the season and for my customers. I have learned about what my customers like the last year selling clothing as a Shop Stevie rep, so I feel prepared for this next step. The reason I switched to my own line is so I can have more freedom with my inventory and profit. I can supply the clothing that my customers need a lot easier. Also I wanted to use my brand to inspire others, so I decided to donate 10% of my profit to My Social Canvas’s non-profit, Design the Life you Love! This money will go towards scholarships for girls across the country! I also wanted to speak this truth into the lives of girls and women in my community. We all have a story to tell in our life time and we can design the life we love, we all have that opportunity and I want to make sure my peers know that! I am also very excited to carry a tshirt line from My Social Canvas that promotes confidence, and provide a quarterly subscription box with inspirational merch. I couldn’t think of a better way to design the life I love and can’t wait for the journey ahead! God works in crazy ways and provides so generously in our lives. I would have never dreamed that I would do this. I feel so thankful and blessed, and hope that this inspires you to follow your passion!!! 

Mini Look Book of the ELLE BRAND collection

Thanks for all of your support and love during this exciting time in my life!!! Comment below your biggest accomplishment… let’s all raise each other up in the amazing things we are capable of with our God given gifts!! 


Discover more about MSC Design the Life you Love

Also, you can always find the shopping link in my menu tab! 

xo, Elle Coffman 



  1. leahrozanski says:

    Hi Elle, it’s Leah @leahrozanski (I met you in the FIT group chat) I just read this blog post and I’m simply amazed im in the process of filling out a my social canvas rep application and one of the questions was “what is your favorite “MSC” moment, it has to be this you’re such an inspiring female doing amazing things for other females all over the world. Keep up the great work, this is incredible!


    • m4demoiselle says:

      Wow thank you so much Leah! Your kind words mean a lot to me! I wouldn’t be where I am today without people like you suppoerting me! I also know you will do big things one day, hope we can keep in touch!!


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